Group+work

So since we've all decided to break up the work into groups of 3 and progress, it'll be a good idea to have an overlook of the whole schedule as we all want it to be done. The groups: Abdul, Karolina, Rohin Coutts, Hamza, Niels

So the plan is to take two parts per group and co-ordinate together and do the last part as one because it'll definitely be beneficial getting everyones viewpoints. In sub-points next to each point I'm going to write down what Karolina and I thought of while reading over those points.

Key points to keep in mind:
 * We will need to do a lot of research
 * We will have to cite our sources so its always a good idea to have the websites written down
 * As I remember it, Ajax said it should be the latest APA format
 * 12 page limit, not including appendices, exhibits, and references
 * 1.5 line spacing
 * 12-point Times New Roman
 * 1-inch margins all around
 * Its supposed to be professional so ajax cares about the content, formatting, binding, and the other stuff whatever that is
 * Make sure wording, page numberings, grammars and references are done right - one mistake and we lost half the marks for it
 * Schedule
 * We're planning to have most of the write up done by next Monday,14th - that includes the big part at the end
 * We might need to meet during the weekend for a few hours to get that done
 * We should have finalized mostly everything by Friday, 18th.

1. Market analysis: (Coutts, Hamza, Niels)
 * Assessment of the size of the industry
 * Research; mainly google searches
 * Analysis of market growth
 * The current market and how it has grown and what the projections are for the future
 * Environmental factors (CDSTEP) and how they will affect the future of the industry
 * How the future of the market will be affected bu CDSTEP; e.g. Economic - woman are earning higher salaries and wages so they might spend more on such items, Social/Cultural - there has been an increasing trend of people wanting to lead healthier lifestyles, etc.

2. Company analysis: (Coutts, Hamza, Niels)
 * Competitive strengths and weaknesses for the company
 * SWOT analysis and current+past performance will require research
 * Assessment of company's past and current performance

3. Consumer analysis: (Abdul, Karolina, Rohin)
 * Assessment of what key consumers buy the products (What people buy)
 * Consider personas that the company has created
 * How buying decisions are made
 * The process people go through when deciding on their purchases
 * Research required
 * Consider speciality vs. shopping goods
 * Functional and psychological needs

4. Competitive analysis: (Abdul, Karolina, Rohin)
 * Assessment of the key competitors for each company and their relative strengths and weaknesses

5. Marketing strategy analysis: (The mother of all these, we'll all work together on this one)
 * The target market that the company appears to be targeting and your evidence for coming to this conclusion
 * Consider segment attractiveness
 * The positioning strategy and branding
 * Product strategy
 * Pricing strategies
 * Distribution strategies
 * Promotion strategies
 * Each element needs to be described and evidence needs to be provided for concluding that this strategy is utilized
 * Analyze the marketing strategy utilized by each of the companies, as well as compare their strategies